Kobayashi Maru: Beating the Can’t Win Scenario
I don’t believe in “can’t win” situations. As a life-long Star Trek fan I often couch my philosophies in terms of lessons I have learned from Star Trek. One of those lessons is the Kobayashi Maru. It...
View ArticleTackling Social Media Strategy
They say social media is an entrepreneur’s best friend. And the small businesses’. And mid-to-large companies’. Who doesn’t benefit? If you don’t know, now you know. Here’s a video from HootSuite on...
View ArticleThe Do’s and Don’ts on LinkedIn – How to make it work for you effectively
LinkedIn is a powerful tool for making business connections. There are many ways to optimize the usefulness of this tool and it is entirely up to the individual to work it to their advantage. Since...
View ArticleStaying “Connected” During the Holidays
We’re all guilty of it; we’re spending time with our family or friends, perhaps having dinner or conversing at a party and suddenly, you get that itch. That itch to dig out your phone, check your...
View ArticleBlack Friday and Cyber Monday Results
My Dad snagged an $18 live Christmas tree at a Home Depot Black Friday sale, a purchase he was delighted about considering he usually pays $40 or more. I’m not one for crowds, but even I managed to...
View ArticleTop Five Favorite Blog Posts from 2012
At the end of each year, our team meets with clients to plan for the next year. We evaluate what went well during the last year and identify areas for improvement. As 2012 comes to a close, it is the...
View ArticleWhere’s Your To-Don’t List?
All of us have a To-Do list. We keep track of what we need to accomplish and enjoy a sense of satisfaction after completing each task. In fact, my colleague Sheri Johnson often makes a list that...
View ArticleGain positive ROI by going beyond engagement
A recent Towers Watson study indicates employees need three things to outperform their peers: Engagement, enablement and energy. Towers Watson defines engagement as an attachment to the company and...
View ArticleFive Tips for Holiday Business Greetings
At Morningstar Communications, we have the privilege of working with many business leaders who are passionate about what they do, and have extensive knowledge and expertise in their industries. Our...
View ArticleHow Social Media Networks Can Step Up Their Games in 2013
This isn’t your typical 2013 blog post, folks. Everyone is blogging about how companies can prepare for the New Year, whether it be embracing new technology, adopting new practices, etc. Instead, I...
View ArticleAll You Need is Love
As I was thinking about what should be the topic of my next blog post, I saw this bumper sticker and it truly resonated with me. First of all, I think it’s terrific design; it tells a story in a very...
View ArticleInstagram and Netflix: Privacy Changes and Consumer Power
The social media world is ending 2012 with a bang. Between the fallout over Instagram’s new privacy policy and Netfllix’s plan to introduce social sharing, the Internet is ringing in the New Year with...
View Article2013 Resolutions: Five Goals for a Bright New Year
If you’re like 45 percent of Americans, you rang in the New Year with a list of resolutions for a bright 2013. I’ll admit that I’m one of those millions of people. For inspiration, I took to the web...
View ArticleRefresh your E-mail Marketing
2013 will inevitably bring new, exciting marketing trends. While it is important to stay educated about innovative marketing tactics, tried and true e-mail marketing is still an important tool for many...
View ArticleLife in Technicolor
Over the past several weeks, I’ve had several conversations about color schemes – whether it has to do with branding or personal tastes. It got me thinking about the impact of color and how that might...
View ArticleWhy 2013 is Going to be a Great Year
The holiday vacation is over and 2013 is in full swing. The New Year always brings with it a certain feeling of renewed vigor and optimism. This year is no exception and it’s easy to see why. Here are...
View ArticleSimple Ways to Stay Healthy and Fit at Work
On average, most of us spend 40 hours or more at work each week. Many things at the workplace can affect both your physical and mental health. Spending long periods of time sitting or standing; or...
View ArticleThe Power of a Good Theme
As a communications professional, public speaking is one of my favorite topics about which to discuss, listen, read, and learn. And, today, of all days, public speaking is ever prominent as our nation...
View ArticleTribute to an Exceptional Leader
I volunteer on a leadership development committee for the Jewish Federation of Greater Kansas City. As part of our committee responsibilities the secretary, Sarah Beren, who happens to be an English...
View ArticleThe Art of Facilitating Panel Discussions
I recently facilitated a panel discussion for the Kansas City Chamber of Commerce Centurions Leadership Program on Kansas City’s position as a technology hub.From Left to Right: Bo Fishback, Zaarly;...
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