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Lead Nurturing: Article Roundup

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Understanding your end goal is the first step in any successful campaign. For a lead nurturing campaign, that includes knowing your target audience and what they want and need in order to take the desired action.

TM  Lead Nuturing

When you set your sights on the end game, it’s easier to determine if your lead nurturing campaign:

  • Accomplishes your end goal
  • Is relevant to your target audience in an often crowded space
  • Integrates with other marketing efforts and the overall efforts of the company
  • Can be measured to show how you’ve moved the needle.

Of course, setting your strategy is only the beginning. Here’s a roundup of some of the best lead-nurturing articles I’ve discovered.

5 Steps for Creating Successful Lead Nurturing Campaigns – Hubspot agrees, knowing your audience is the first step toward success. Finding the best offer, and setting up your emails to measure success follow shortly behind.

The Basics of Drip Campaigns – If you’re a visual learner, Pardot’s drip campaign infographic is a great resource for you. Covering benefits, types, examples and best practices, this infographic packs a lot of punch into a scannable image.

Be Wary of the Gooey Egg Yolk – Kapost’s post mirrors a core Morningstar Communications philosophy… It’s not what you want to tell your audience or how you wish to send it. It’s about giving your audience what they want, how and when they want it.

Introduction to Integrated Marketing: Lead Nurturing – Act-On’s white paper includes some great lead nurturing facts. Its straightforward process for getting started is simple and to the point.

The Twelve-Step Program for Lead Nurturing – In this Forbes article the author touches on a common theme among lead nurturing articles – measurement. The importance of tracking results and measuring outcomes for each interaction can’t be stressed enough.

The Evolution of Lead Nurturing – Ever wonder what the difference is between marketing automation and email marketing? Act-On’s infographic sums it up nicely – it’s all about properly nurturing your leads.


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